Digital Marketing Manager – 10 Key Job Responsibilities

Digital Marketing Manager – 10 Key Job Responsibilities

Boomicart Virtual Property Expo Project

1. Develop the Digital Marketing Strategy
   Prepare and execute a complete marketing plan to promote the Boomicart Virtual Property Expo across Tamil Nadu.
2. Manage Multi-Platform Campaigns
   Coordinate promotions across Facebook, Instagram, YouTube, LinkedIn, WhatsApp, Telegram, Google and other relevant platforms.
3. Generate Exhibitor Registrations
   Design targeted campaigns to attract builders, developers, property owners, brokers, banks, NBFCs and construction-service providers.
4. Drive Visitor and Buyer Enquiries
   Increase website traffic, expo registrations, property enquiries, home-loan applications and qualified buyer leads.
5. Plan and Approve Marketing Content
   Supervise the creation of posters, promotional videos, reels, thumbnails, property advertisements, email campaigns and WhatsApp content.
6. Lead the Digital Marketing Team
   Allocate daily responsibilities, set performance targets, provide campaign guidance and monitor the work of executives and content creators.
7. Manage Paid and Organic Promotions
   Plan organic outreach and paid campaigns through Google Ads, Meta Ads, YouTube Ads and other suitable advertising channels.
8. Monitor Leads and Campaign Analytics
   Track reach, impressions, website visits, video views, enquiries, registrations, conversions and cost per lead through analytics and CRM reports.
9. Coordinate with Exhibitors and Internal Teams
   Work closely with sales, web-development, design, video-production, customer-support and exhibitor-management teams for smooth expo execution.
10. Submit Performance and Revenue Reports
    Prepare daily and weekly reports covering campaign performance, lead quality, registration status, conversion results, team productivity and revenue generated.

Primary objective: Build strong awareness for the Boomicart Virtual Property Expo and convert digital engagement into exhibitor registrations, qualified property enquiries and measurable revenue.